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Black Rifle Coffee Company

May 31, 2026

•

5 min read

Black Rifle Coffee Company

$398M in revenue. $4.3M in cash. Margin collapsing. BRCC's FY2025 is a masterclass in what not to do.

Jeremy Horowitz
Jeremy Horowitz
Diving into SpaceX's Sci-Fi S1

May 24, 2026

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7 min read

Diving into SpaceX's Sci-Fi S1

And how TF this thing could possible get to $2T.

Jeremy Horowitz
Jeremy Horowitz
Nike will go private this year.

May 17, 2026

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6 min read

Nike will go private this year.

Let's Build out the portfolio of killer brands and get this to $100B/yr biz

Jeremy Horowitz
Jeremy Horowitz
Let's Take BigC private

May 10, 2026

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5 min read

Let's Take BigC private

And take on the $15T AI Procurement economy.

Jeremy Horowitz
Jeremy Horowitz
LVLUs at $25m Death's door or turnaround?

May 3, 2026

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6 min read

LVLUs at $25m Death's door or turnaround?

LVLU is down 95% from IPO. The comeback is starting. Here's how to finish it

Jeremy Horowitz
Jeremy Horowitz
Launching Billion Dollar Blunders

Apr 26, 2026

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5 min read

Launching Billion Dollar Blunders

Our New Youtube show diving into the meteoric launch & collapse of iconic brands

Jeremy Horowitz
Jeremy Horowitz
The Death of Allbirds ($4B - $39m)

Apr 19, 2026

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5 min read

The Death of Allbirds ($4B - $39m)

The $39M firesale, the anonymous investor, and the most naked meme pivot of 2026.

Jeremy Horowitz
Jeremy Horowitz
Flipping Lululemon's -50% drop into $50B

Apr 12, 2026

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13 min read

Flipping Lululemon's -50% drop into $50B

We're jumping into the middle of the 2 proxy wars to help turn this premium brand around.

Jeremy Horowitz
Jeremy Horowitz
Turning On's $1.2B in cash into a $30B brand

Apr 5, 2026

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8 min read

Turning On's $1.2B in cash into a $30B brand

How we're turning On into a generational luxury brand. + Why I shut down my Openclaw this week.

Jeremy Horowitz
Jeremy Horowitz
How the TTS algo actually works.

Mar 30, 2026

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4 min read

How the TTS algo actually works.

+ Tin foil hat corner. AI Pumping and freaking out.

Jeremy Horowitz
Jeremy Horowitz
Solo Stove ($11m) burned itself to the ground.

Mar 29, 2026

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11 min read

Solo Stove ($11m) burned itself to the ground.

Solo Brands is down 81% + bleeding out, rev -30% in one year, + they're spending $34M on griddles they can't sell - the fire in their logo makes sense now. Plus, I'm building an AI group.

Jeremy Horowitz
Jeremy Horowitz
1% back on Meta spend. Sleep infused ice cream

Mar 23, 2026

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4 min read

1% back on Meta spend. Sleep infused ice cream

And Firing your team based on their anthropic usage

Jeremy Horowitz
Jeremy Horowitz
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Let's Buy a Biz!

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