Cody hit a nerve. The replies became a support group.

UI breaking mid-upload, people building their own bulk uploaders via Claude Code just to avoid the platform. @BallinFil nailed it: "If he gets through uploading 5 ads without the UI breaking we'll know it's not real."

This is the most engaged DTC tweet of the week by a mile. Meta's advertiser tools are a meme at this point.

Tapping into a viral trend across other industries as well

MKBHD (Ridge Ambassador co-signed the idea adding "YouTube, specifically."

Paddy Galloway added: "The amount of creators making a great living on YouTube with 100k-500k subs and a small loyal audience is insane. Algorithm so refined that you can find your tribe in a few uploads."

The pushback was there too. @UntAaron: "The economy isn't 'figured out.' It's just that the bar for mediocre content paying rent got lower."

Ash kicked off what turned into a real-time war room. Dozens of operators confirmed the same thing: Meta performance cratered over the weekend of Mar 7-9. CVR tanked, traffic quality dropped, spend wasn't converting. Not surprising considering a war was breaking out. But people love to debate “what’s going on with Meta'“.

But the real story was buried in the replies. @DannieHaruna dropped a what most were missing: Meta quietly rolled out a major attribution update. They stopped counting social engagements (likes, shares, comment taps) under "click-through" attribution and moved them into a new "engage-through" bucket. Only actual link clicks now count for click-through. Translation: your ads might not have actually tanked. Your reporting just shifted.

Come join Adam and I as we breakdown how to scale up WhatsApp as a channel in <48 hours.

I’m going to break down how to add 15% of revenue through WhatsApp and the mistakes to avoid when scaling the channel.

Zach announced that Homestead, the DTC marketing agency he started 7 years ago (named after the street he grew up on), has been acquired by Verndale. Verndale also recently acquired VAAN Group OG Shopify Plus agency.

Issac (The guy who made everyone obsessed w/ viral organic short form videos in eCom) announced that he sold Mini Katana this week.

On top of the CTC, Sharma Brands and Domaine exit there’s a lot of activity in the eCom agency space right now. Issac is even launching a VIdeo production agency

See a particularly interesting topic or creator this week on Twitter? What’s the most interesting topic we didn’t cover?

Drop me the link and we’ll add it to next week’s newsletter.