Pulling $289m ThredUp Apart

$51 per order. Torching money and not growing fast enough to breakeven.

Scaling Costco's $419B Country Club

84M people pay Costco $65+/yr for a card. That card is 1.9% of rev | 50% of operating profit. The groceries are just the reason to swipe it.

Ripping Out Stitch Fix's $350m Brain

2.2M clients at its 2017 IPO. 2.28M today. Stock -97% from the peak. And it's sitting on the best keep-or-return data in fashion.

Unwinding Wolverine's Portfolio Mess

Saucony added $127M in sales last year. The whole company added $119M. Cut the dead weight.

Breaking down Oura's IPO Payday

$1.17B on buybacks in 9 mos. Pre-IPO. WTF are they doing?

Peloton. The Worst Consumer Biz Ever.

Riding Digital Ocean's AI wave to $100B

How the little Backend no one has heard about is scaling faster than the hyper scalers.

Busting Up Beyond/Overstock

Down 69% from the high, burning $64M in FCF, this nightmare portfolio has got to go.

The Medifast Fitness plan

How we're going to ride Steamboat's Activist play.

Flipping FIGS from take private -> $5B

SalesForce is the most oversold SaaS stock.

What they need to clean up so this is an obvious buy for everyone.

Warby Parker Isn't a $3B stock.

Turning $100m Stock buy backs into properly invested dollars.

Slugging Crocs from $6B -> $12B

How we're riding high and taking Crocs to the next level.

Reaccelerating Yeti to $10B

Yeti is 1 of the best consumer brands of this generation. And it still underperforms the S&P.

Rent the Runway will be bankrupt by New Years

You can't lose $6/item rented and be a real biz.

Will Jennifer Garner's baby food IPO collapse?

Once Upon a Farm ($796M) is paying rent on 3,400 fridges it doesn't own.

The ‘26 Top 100 Shopify Apps Report for $10m Brands

Our awesome new dashboard now filters to only $10m+ brands.

Flipping ELF from -70% -> the Gen Z L'Oreal

Black Rifle Coffee Company

$398M in revenue. $4.3M in cash. Margin collapsing. BRCC's FY2025 is a masterclass in what not to do.

Diving into SpaceX's Sci-Fi S1

And how TF this thing could possible get to $2T.

Nike will go private this year.

Let's Build out the portfolio of killer brands and get this to $100B/yr biz

Let's Take BigC private

And take on the $15T AI Procurement economy.

LVLUs at $25m Death's door or turnaround?

LVLU is down 95% from IPO. The comeback is starting. Here's how to finish it

Launching Billion Dollar Blunders

Our New Youtube show diving into the meteoric launch & collapse of iconic brands

The Death of Allbirds ($4B - $39m)

The $39M firesale, the anonymous investor, and the most naked meme pivot of 2026.