🧠 Takeaways:
The Top 100 Shopify App report is back!
Who are the winners and losers?
Who were the biggest surprises of last year?
Where are we headed?
LBAB Community: Claude Cowork
We used to take 2 months, $2-5k + a ton of an analyst/writer/my time, to build the report.
This year, I built it in 10 hours in Claude Cowork.
And it’s SO MUCH Better.
Now, it’s a fully interactive dashboard where you can see the breakdown, installs, and categories.
+ because I can work so much faster, we rolled out new analyses and ways to compare apps.
Instead of spending HOURS in Spreadsheets, Docs and reformatting insights into Notion, now I can build out:
The full analysis
A full dashboard
New and interesting analyses
Without writing a single line of code myself.
The best part is I can make updates when I have a new idea or someone has a request.
I just pop it into Claude Cowork.
Let’s Analyze the Top 100 Apps
We have so many new insights for you to play around with. Check out the full report here.
It’s all an interactive dashboard now, so it’s much easier to share with your team.
We have some exciting updates this year for you:
Biggest Movers
App overlap. Who has each other’s install base.
Who’s losing the most Net Installs
Breakout stars adding the most Installs
Whether you want to see the biggest players in each category or how big “that” tool actually is, we have it all for you.
Here are some of the highlights.
The Top 10 Apps:
The Category Breakdown:
In the Full Report, dive into…
Who are the players in every field? And how are they performing against each other? And where is the great overlap?
Who’s rising and falling?
Who are the surprises that are capturing the market by storm?
Who is falling into irrelevance?
Final Thought
Despite all the narrative around features, excitement and everything else, branding still matters more than everyone wants to admit in this space.
There are definitely the cheaper second movers in the space who are going to give you all the same features for a lower price.
But at the end of the day, most brands are still picking their provider based on the overall brand.
Mailchimp (#5), Trustpilot (#18), Zendesk (#22) all still have dominant positions in the ecosystem despite not putting in any real effort to win Shopify merchants.
From a features, integrations, GTM, and support perspective, there’s still a large portion of Shopify stores that just don’t care about using a Shopify app.
They’d still rather use the name they recognize.
The greatest question for all the Shopify apps is: if they can build a big enough brand, they’d be recognized publicly too.
