Nov 9, 2025
•
9 min read
Olaplex grew way too fast and didn’t grow thoughtfully—it brought them to death’s doorway. Plus, my last-minute holiday hack for you.
Nov 2, 2025
Hims is the best DTC brand of the last decade. Naturally, we’re gonna 10x them. Plus I’ll build out + Guarantee 10x ROI on WhatsApp this holiday.
Oct 26, 2025
Chewy has beyond razor thin margins, and what they need is aggressive refocus and bold moves to propel the next 25 yrs. Plus, I need help: how do YOU balance work + life?
Oct 19, 2025
10 min read
Steven Madden needs to evolve to survive another generation—and we’ll help them do it (+ 3x our $). Plus, saving $3.5k/mo with an AI EA.
Oct 12, 2025
8 min read
Canada Goose’s been treading water for 3 years, but we’ll get them soaring again by aggressively refocusing and investing in what actually matters. Plus, the Coco September Update.
Oct 5, 2025
On Running is doing ridiculously well, but they need to avoid some common mistakes to become a generational brand. Plus, do you know your Weeks of Inventory?
Sep 28, 2025
Lulu’s is the perfect candidate for the Sanocki special: cut hard, obsess over profitability, and sell to the highest bidder. Plus, the death of affordable brands.
Sep 21, 2025
Oddity has beautiful fundamentals, and they’re only getting better—so, let’s throw rocket fuel on this ship and 3x them. Plus, real examples of how I use AI every day.
Sep 14, 2025
Apple didn’t bite, but we could build a $500m/yr Kirkland line here + scale Costco even higher. Plus, rumors of the great AI demise.
Sep 7, 2025
ELF is the only possible challenger to multi-gen beauty empires like Coty and Estée—and here’s how they get there even faster. Plus, Coco CRUSHED August!
Aug 31, 2025
Wolverine Worldwide is clawing back from a disastrous 2024, but we can sharpen their focus and make them the ultimate portco. Plus, I’m building branding docs in 20mins with ChatGPT.
Aug 24, 2025
Nature’s Sunshine’s a 51-year-old biz, but that doesn’t mean we can make it a lean, mean, modern money printing machine—so, let’s do it. Plus, why ChatGPT finally won my business.
